In the Media

EPISODE 213: Super CFO Steve Cakebread Reveals his Playbook for Taking a Company Public

 

CNBC’s The Squawk Box

Steve Cakebread, who served as a CFO at Salesforce, Yext and Pandora when those companies went public, and Chip Conley, former Airbnb head of global hospitality and strategy, joined “Squawk Box” on Friday to discuss what could be next for Airbnb and DoorDash after their big public debuts.

 In Praise Of Public Markets: A CFO All-Star Pursues A Remedy For Wall Street’s IPO Blues

“It’s not cheap to go public,” concedes CFO Steve Cakebread, echoing the oft-repeated refrain that founders and CFOs confront when considering the prospect of selling shares in their companies to the public.

Concessions aside, it will come as little surprise to Wall Street and private investors alike that Cakebread—a seasoned finance leader who has taken public such companies as Salesforce, Pandora, and his latest firm, Yext—has come not to bury IPOs, but to praise them. 

By Jack Sweeny

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641: The IPO Playbook & Creating Opportunity for Others

 Episode 105: The IPO Playbook, with Steve Cakebread

 

SaaS Origin Stories: An Interview with Legendary CFO Steve Cakebread

Steve Cakebread is the “OG” SaaS CFO. The man who took Salesforce, Pandora and Yext public is also the author of the upcoming “The IPO Playbook: An Insider’s Perspective on Taking Your Company Public and How to Do It Right.” I had the privilege of working with Steve during the early years of Salesforce, so I thought I’d take this opportunity to talk about some SaaS origin stories.

By Tien Tzuo

CNBC’s Closing Bell

CNBC's "Closing Bell" team discusses the IPO market mania with Steven Cakebread, chief financial officer at Yext. He's served as CFO for companies like Pandora and Salesforce during their initial public offerings.

 

CFO: Public markets remain best for capital raises, business discipline

A three-time IPO finance leader says companies miss a lot if they opt for private capital after they’ve become big enough to go public.

By Robert Freedman

 Sidley’s CFO Roundtable Series

Join the conversation when Martin Wellington, managing partner of Sidley's Palo Alto office, sits down with Steve Cakebread, the CFO who took Salesforce, Pandora and Yext public, current CFO of Yext, board member of Bill.com and author of the newly released, The IPO Playbook, for a conversation on taking companies public, IPO readiness, COVID-19 challenges, and best practices to mitigate risk.