In the Media
CNBC’s Closing Bell
CNBC's "Closing Bell" team discusses the IPO market mania with Steven Cakebread, chief financial officer at Yext. He's served as CFO for companies like Pandora and Salesforce during their initial public offerings.
Sidley’s CFO Roundtable Series
Join the conversation when Martin Wellington, managing partner of Sidley's Palo Alto office, sits down with Steve Cakebread, the CFO who took Salesforce, Pandora and Yext public, current CFO of Yext, board member of Bill.com and author of the newly released, The IPO Playbook, for a conversation on taking companies public, IPO readiness, COVID-19 challenges, and best practices to mitigate risk.
CNBC’s The Squawk Box
Steve Cakebread, who served as a CFO at Salesforce, Yext and Pandora when those companies went public, and Chip Conley, former Airbnb head of global hospitality and strategy, joined “Squawk Box” on Friday to discuss what could be next for Airbnb and DoorDash after their big public debuts.
Podcast Features
Episode 105: The IPO Playbook, with Steve Cakebread
Episode 641: The IPO Playbook & Creating Opportunity for Others
Episode 213: Super CFO Steve Cakebread Reveals his Playbook for Taking a Company Public
Articles
In Praise Of Public Markets: A CFO All-Star Pursues A Remedy For Wall Street’s IPO Blues
By Jack Sweeny
CFO: Public markets remain best for capital raises, business discipline
A three-time IPO finance leader says companies miss a lot if they opt for private capital after they’ve become big enough to go public.
By Robert Freedman
SaaS Origin Stories: An Interview with Legendary CFO Steve Cakebread
Steve Cakebread is the “OG” SaaS CFO. The man who took Salesforce, Pandora and Yext public is also the author of the upcoming “The IPO Playbook: An Insider’s Perspective on Taking Your Company Public and How to Do It Right.” I had the privilege of working with Steve during the early years of Salesforce, so I thought I’d take this opportunity to talk about some SaaS origin stories.
By Tien Tzuo